Mobile Magazine Readership User Experience
Defined by extensive UX testing and existing online web content leadership we know that modern UX for mobile user content experience is a feed or scroll based format. Content must be responsive so that users on any mobile device will view an intended presentation of content. And, this is the great design problem solved by the “DESIGNED” vertical magazine edition. This is differentiated from the mosaic, tiled, newsfeed content that programmatically drops individual sets of stories of content into a feed aggregator. Vertical editions are different because the publisher controls the entire issue content organization and design experience in the same way they control layout and design for their print editions.
Vertical magazines transition and optimize content into a responsively designed linear experience driven by the same style and experience principals that made the print reading experience impressive for the audience. The vertical orientation of an issue that’s been completely redesigned for the mobile user experience keeps the user engaged with the entire stream of content and not working for every page flip. The magazine digital brand is expanding around the publication website and the heart of the magazine is still the periodic deliverable to the audience in the form of “The Issue.”
“Every Issue Matters - Get VERTIQUL"