A Clearly Better Digital Edition Solution!


For B2B, B2C, association publishing and regional publications- Digital publishing software has evolved from the traditional flipping pages to a responsive cloud-hosted browser based magazine edition solution. Creating full digital publications and preview editions on a branded magazine publishing platform specific to each publication aligns the experience for the audience with the niche. Scrolling provides more precision and page speed velocity control so readers can see more of the issue without pauses for page flip or sliding panels. No pinch and zoom to view tiny text as vertical editions are created for each viewport compared to alternate themes for older technology. Use the live examples to compare the scrollable publications to other digital magazine publishing tools. As a full service platform, our designers perform all the hand based InDesign and PDF file conversion to HTML5 and provide issue marketing assets plus the upgrade enhancements that generate new publishing revenue.

Modern mobile web digital editions provide readers instant access without downloads, apps, or jumping through 3rd party domains and other hoops!  Everything is branded from the publisher to the audience – readers win, and advertisers see better digital edition results!

Designed for a Vertical Presentation


The vertically designed magazine leverages the print magazine style in a digital format that doesn’t look programmatic. We have designed it to flow seamlessly in a vertical format.

Responsive, Device Independent Issue


The responsive cross-platform operating system and device independent presentation mean that users on any desktop or mobile device can view the issue and long form content in one place without separate apps, tools, templates or access points.

Navigation & Quick Access


Table of contents and individual page or section links provide a fully indexed edition structure. In addition to the logical UX control and scroll pace set by the reader, the filmstrip progression adds even more position feedback and quick access control.

Audience Issue Analytics


Google Premium Analytics tracking for digital editions domain visibility for acquisition, mobile platform, behavior and custom click event tracking. Got your own tracking or conversion scripts? No problem, we can accommodate 3rd party custom analytics suites or tools!

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Direction and Speed Control

Complete browse speed control means that users can completely control their browse pace. For the rapid issue progression users, this also means they won't stop reading the issue in the first few pages or skip large sections of your important content.

Controlled Access Options

In addition to current and past issues being open access or newsletter subscriber opt-in optimized conversion, subscriber only access control may be added or existing publisher domain access setting can perform authentication control.

Advertising Accommodation & Enhancements

Unlike the low results due to abandonment for traditional digital editions, VERTIQUL's view-ability for a publishers key advertisers is greatly increased (not to mention digital enhancement capabilities) and fractional ads are also structured for more basic click-through action.

Full Service Production

Full service production means that we produce issues from digital only magazine assets OR the existing master print design files, plus any digital enhancements provided for each issue. We can essentially begin production even before the issue is sent for printer preflight.

Publisher Domain Stage

The vertical editions issues are positioned on the publisher domain or sub domain insuring the traffic and branding to the issues is always configured to benefit the publisher and not the digital edition provider.

Revenue Strategy Enhancements

Our revenue acceleration provides strategic guidance and setup assistance for publishers so they can increase advertising and other digital media revenue avenues that are positioned properly with the existing publication website.

Hosted Platform

The vertical edition issues are hosted and 50,000 monthly views are included in the base service fee.

Publisher Owns Content

All content on the platform belongs to the publisher. The publisher may request a backup or export of the core content anytime and may keep the platform and existing presentation by maintaining the annual subscriber fee even if production service is discontinued.

Digital Publication Production Process


Service Tracker Task Opened

A week prior to expected InDesign file upload, the VERTIQUL team confirms production days and files. A more detailed Google sheet collaborative asset tracker is used for digital publications we create without an InDesign file handoff.

Enhancement Review

We begin dialog on any planned issues enhancements for media or advertising/sponsors. Ideas and options are exchanged.

Confirm Issue Go-Live Date & Marketing Assets

The VERTIQUL team confirm the social media and website marketing graphics to be created and included making it easy for publishers to promote their digital publications.

Files Upload & Check-In

A secure high-speed file upload allows for the standard InDesign handoff to occur and the VERTIQUL team checks in assets and confirms the design team has started working on the publication.

Status Update

Typically we share ongoing communication on digital publication service tickets but we also provide a progress update to confirm we're on track for handoff for publisher client review and approval.

Final adjustments and changes

We process any design changes including any editorial corrections and confirm the time for making the publication live.

FAQs

Frequently asked questions:

What files are required for production?
We use the normal InDesign handoff for the master print layout files or we can convert from other design applications such as Quark. Publication custom design from content options are also available.

What do you mean by Full Service?
Nothing is automated. We handle every design asset transition to digital. We full host and maintain your custom domain. We handle every adjustment upon request anytime.

What style and art direction occur for the digital publication?
The creative decisions about how content displays on the multiple viewport designs is driven by the original art direction and publication style.

How do we collaborate?
Our service desk tickets track each publication production and allow for collaboration of all involved participants. We guide publishers for other enhancements.

What are the reporting and analytics capabilities?
A foundation of google analytics with event tracking for all ad and other outbound links plus any other 3rd party tracking you wish to add.

Are all hosting, maintenance and publication management costs included in the annual fee?
Yes, VERTIQUL handles all hosting, maintenance, and management of basic modifications requested and this fee is part of the annual renewal for the platform.

Can we add other types of publications in addition to the initial magazine/publication brand?
Yes, each new custom domain and publication title requires a new publication setup fee and configuration period.

Who sends the digital publication email (digital delivery) notifications?
Publishers may continue using their current email platform to send the issue notification email to subscribers. We can set up or migrate to other systems if requested.

Is the SEO and domain value publisher centric?
Yes, all SEO value for the domain remains relevant to the domain and to the parent or main brand.

How does private access to content work?
Publishers are guided on how to add scripts and configuration for limiting access to content.

Do our visitors or subscribers need to download apps?
No apps to install, no downloads, and no support nightmares from audience members having app access & install problems.

What’s the difference between preview editions and subscriber only publication access?
Limited view pages always limited the conversion and marketability of flip editions including greatly reduced ad exposure. Preview editions solve this problem.

What is the VERTIQUL digital publishing platform cost?
We charge a platform fee for the server instance and domain setup and customization during the setup phase. Our annual fee covers the ongoing maintenance and support of the platform.  Each issue is quoted in the service agreement based on layout and design. We invoice the actual issue production fee at the start of design production for every issue and if an issue is larger than the fixed fee price we count additional pages to determine the additional cost.

What is required for the initial digital publications platform setup?
We step each client through each step and the specific DNS chances to configure the custom domain. We handle everything else based on the options presented and selected in the service start quote.

How do we get started?
Please use our contact us page to tell us about the publication(s) to be upgraded as premium digital publications.  We will schedule a review call and provide you a pricing agreement and confirm we have answered all the questions about our innovative solution.

This is a limited version of our full questions and answers details. Get the link to our full service details after requesting more information https://vertiqul.com/get-started/