Full Service Production
As a full service platform, our designers perform all the custom InDesign and PDF file style conversion to HTML5. Add video, additional images/content or other interactive enhancements including options where our design team performs ad upgrades that generate new publishing revenue for the publication.
Device Independent
No apps, No downloads
The responsive cross-platform operating system and device independent presentation mean that users on any desktop or mobile device can view the issue and long form content in one place without separate apps, tools, templates or access points.
Publisher ROI
Content and advertising actually get seen
With VERTIQUL, your content flows seamlessly across all devices allowing readers to comfortably view and read anywhere. Advertising is presented throughout the issue legibly without the need for outdated pinching and zooming and without fear of being blocked. Advanced advertising capabilities also allow publishers and decision makers to upgrade digital ads into an enhanced version or landing page profile for maximum results.
Audience Issue Analytics
Google Premium Analytics tracking for digital editions domain visibility for acquisition, mobile platform, behavior and custom click event tracking. Got your own tracking or conversion scripts? No problem, we can accommodate 3rd party custom analytics suites or tools!
Intuitive Navigation
Quick access platform navigation and issue table of contents
Table of contents and individual page or section links provide a fully indexed edition structure. The logical UX control and scroll pace is reader controlled for fast forward and back browsing plus immersion into longform features for maximum content engagement.
Full Service Production
Full service production means that we produce issues from digital only magazine assets OR the existing master print design files, plus any digital enhancements provided for each issue. We can essentially begin production even before the issue is sent for printer preflight.
Revenue Strategy Enhancements
Our revenue acceleration provides strategic guidance and setup assistance for publishers so they can increase advertising and other digital media revenue avenues that are positioned properly with the existing publication website.
Advertising Accommodation & Enhancements
Unlike the low results due to abandonment for traditional digital editions, VERTIQUL's view-ability for a publishers key advertisers is greatly increased (not to mention digital enhancement capabilities) and fractional ads are also structured for more basic click-through action.
Controlled Access Options
In addition to current and past issues being open access or newsletter subscriber opt-in optimized conversion, subscriber only access control may be added or existing publisher domain access setting can perform authentication control.
Publisher Owns Content
All content on the platform belongs to the publisher. The publisher may request a backup or export of the core content anytime and may keep the platform and existing presentation by maintaining the annual subscriber fee even if production service is discontinued.
Direction and Speed Control
Complete browse speed control means that users can completely control their browse pace. For the rapid issue progression users, this also means they won't stop reading the issue in the first few pages or skip large sections of your important content.
Hosted Platform
The vertical edition issues are hosted and 50,000 monthly views are included in the base service fee.
Publisher Domain Stage
The vertical editions issues are positioned on the publisher domain or sub domain insuring the traffic and branding to the issues is always configured to benefit the publisher and not the digital edition provider.
FAQs
Service Tracker Task Opened
A week prior to expected InDesign file upload, the VERTIQUL team confirms production days and files. A more detailed Google sheet collaborative asset tracker is used for digital publications we create without an InDesign file handoff.
Enhancement Review
We begin dialog on any planned issues enhancements for media or advertising/sponsors. Ideas and options are exchanged.
Confirm Issue Go-Live Date & Marketing Assets
The VERTIQUL team confirm the social media and website marketing graphics to be created and included making it easy for publishers to promote their digital publications.
Files Upload & Check-In
A secure high-speed file upload allows for the standard InDesign handoff to occur and the VERTIQUL team checks in assets and confirms the design team has started working on the publication.
Status Update
Typically we share ongoing communication on digital publication service tickets but we also provide a progress update to confirm we're on track for handoff for publisher client review and approval.
Final adjustments and changes
We process any design changes including any editorial corrections and confirm the time for making the publication live.
We use the normal InDesign handoff for the master print layout files or we can convert from other design applications such as Quark. Publication custom design from other content asset options are also available.
Nothing is automated. We handle every design asset transition to digital. We fully host and maintain your custom domain. We handle every adjustment upon request anytime.
The creative decisions about how content displays on the multiple viewport designs is driven by the original art direction and publication style.
Enhancements are digital elements performed in the live digital publications that would not be possible in a printed format. For Indesign file handoff production, enhancements are comprised of added media assets (images, video, or responsive art direction) outside the normal print layout package handoff. For example, adding a video to appear in the digital issue is an enhancement and elevates audience interest and engagement in the content. For articles, the publisher may submit additional images to make the digital version uniquely the favorite premium media format . As we continue to try new digital upgrades and ideas, customers may request any type of enhancement and receive options for implementation.
Our service desk tickets track each publication production and allow for collaboration of all involved participants. We guide publishers for other enhancements.
A foundation of google analytics with event tracking for all ad and other outbound links plus any other 3rd party tracking you wish to add.
Yes, VERTIQUL handles all hosting, maintenance, and management of basic modifications requested and this fee is part of the annual renewal for the platform.
Yes, each new custom domain and special publications can be configured to meet your branding needs.
Publishers may continue using their current email platform to send the issue notification email to subscribers. We can set up or migrate to other systems if requested.
Yes, all SEO value for the domain remains relevant to the domain and to the parent or main brand.
Publishers are guided on how to add scripts and configuration for limiting access to content.
No apps to install, no downloads, and no support nightmares from audience members having app install and access problems.
Limited or gated view pages always limited the conversion and marketability of flip editions including greatly reduced ad exposure. Preview editions solve this problem by allowing full ad exposure and content previews with strong conversion call to actions.
We charge an annual platform fee for the server instance custom domain setup and customization during the setup phase. Our annual fee covers the ongoing maintenance and support of the platform. Each issue is quoted in the service agreement based on layout and design. We invoice the actual issue production fee at the start of design production.
We step each client through each step and the specific DNS chances to configure the custom domain. We handle everything else based on the options presented and selected in the service start quote.
Please use our contact us page to tell us about the publication(s) to be upgraded as premium digital publications. We will schedule a review call and provide you a budgeted pricing quote & agreement and confirm we have answered all the questions about our innovative media presentation solution.
This is a limited version of our full questions and answers details. Get the link to our full service details after requesting more information https://vertiqul.com/get-started/