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VERTIQUL by Advontemedia

42690 Rio Nedo Ste C
Temecula, CA 92590

Premium Digital Publishing Solution | Website:

Questions: [email protected]
Service Desk:
Main Office: 951-256-4944

Updated: January 2023 / Fees Section: Added Details for Edit and Change Orders

VERTIQUL Platform Services & Terms of Use

Service Terms for Active Clients

Each client has a private support center account to share and collaborate our work each issue and for main platform setup.  We are a full service solution platform. We provide each client access to their secure payment account information center, and each invoice may be paid directly online (MC, VISA, and AMERICAN EXPRESS accepted) or by check. ACH and bank transfer payment locations are located on the service agreement.

This follow terms acceptance agreement by CLIENT the Publisher/Organization relates to ongoing services provided to CLIENT by COMPANY: VERTIQUL by Advontemedia Inc. service solution provider.

Pricing & Enhancements

The CLIENT pricing and any additional custom options are sent as Pricing Schedule A (Legacy Addendum A) to this services agreement for acceptance signature. Platform pricing changes will be notified in advance when not set within the initial agreement or set as a fixed term quote for up to 12 months.

Pricing Schedule A – Annual, Production, Add-ons, and Custom Enhancement Fees
Quote Sent Directly Per Publishing Specifications

Platform Instance Setup

  • CLIENT Onboarding process to review all features and program aspects with recommendations for revenue optimization and startup best practices
  • Digital edition landing page styled for magazine configured to display at sub-domain of publisher magazine domain 
  • Any custom design link or visibility of the path to return to main publisher website will be accommodated

The Terms of Service for the VERTIQUL(TM) platform based digital magazines and digital edition production service are as follows:

All elements of the VERTIQUL ’SERVICE’ relate to the intellectual property, configuration, development, design, and web publishing of publisher ‘CLIENT’ content accepted by the ‘COMPANY’ Advontemedia, Inc. for digital production.

Publisher CLIENT agrees to be bound by the terms of service and that failure to meet requirements of the service will result in removal of the digital edition platform.  

CLIENT is unconditionally responsible for all content, images, and materials provided to the SERVICE and for payment of fees associated with options selected for the ongoing services.

Change of Terms

The COMPANY may modify or change terms at any time and will provide notice to CLIENT of any term change.  Any term change affecting the publishing business model of the client will be reviewed individually, and CLIENT always reserves options to discontinue or request to modify service mix.


CLIENT agrees to make payment based on agreed terms for all services provided.  Agreement special rates or included enhancements applied to the service rate require on-time payment for invoiced services. Production rate and advanced quotes based on annual issue frequency, current layout design review and page estimate, and adjustments for these aspects requires rate update. COMPANY will quote any custom work requested by client. 

  • Rush Production – A rush order fee for the production may be applied and will be advised in advance when the normal production schedule is modified based on CLIENT request.  Any change in domain or publication redesign will be quoted based upon the request.
  • Mid-Production Assets Submission – Assets submitted together after the normal file check-in date will be grouped together under a single batch fee for the day for all items added to an in-process publication production set.  Production delivery date ETA will often be extended when additional assets are added mid production.
  • Adding Enhancements During Production – Additional enhancement requests will be accommodated whenever possible when received prior to publication ETA delivery date or will be scheduled and produced during revisions and may extend the delivery date of the publication.
  • Late Payment – Late payment fee of $75 or 2.5% quarterly may be applied when payment is over 30 days past due and multiple courtesy past due notices have been previously sent.
  • Edit Requests – basic modified text, typo corrections, and image replacement may occur anytime at no cost for live editions. Larger modifications scope changes or adjustments to multiple sections and images may require a Change Order Fee.
  • Change Order – Requests for customizations that deviate or enhance beyond the standard print layout to digital style workflow will be treated as enhancements performed under a change plus work quote for modifications and may be placed anytime for existing produced publications.
  • Custom Design Production – For a deviated workflow and custom digital only production work order process, the process will be quoted as a new publications production rate for future publication production.
  • Publication Setup – Publication setup and includes initial style tooling and font matching setup and design for landing page and structure of a new digital platform section for one-time or ongoing periodic publications.  The Publication setup is also applied to publication redesign changes that materially modify the next edition production.

Fee & Pricing Changes

Any change to setup, annual fee, or production costs will be communicated 30 days in advance of production to CLIENT and will include the upcoming annual rate.  For new or altered production, all service costs will be quoted based on service or custom materials submitted and approved by CLIENT.  Date range set pricing after the initial year or agreement term will be produced as a specific price quote to be accepted by client based on budget period or any other special requirements.

Change Orders & Revisions

Change order for replacements and updated of up to 50 words editorial or two (2) images will be performed as a monthly update request to all active instances.  All other material revisions or modifications to larger sections outside normal new publication delivery revisions will be charged a change order fee of $225 plus the enhancement/modification and a quoted rate for hours to perform updates.  New publication production delivery includes a consolidated revision round with up to 3 hours modification, content or style adjustment.  Additional revisions rounds are performed with CLIENT approved change order fee per revision round.

Edition Hosting

Hosting is provided in the base platform service for up to 50,000 monthly visit sessions for all issues within the publications digital edition container.  Additional visit sessions are charged at the rate of One Dollar US currency ($1.00) for each additional One-thousand (1,000) visit sessions. CLIENT will advise COMPANY if anticipated issue notifications or issue traffic is expected to be over 50,000 visit sessions monthly. If CLIENT digital publication monthly traffic is expected to be greater than 100,000 (50,000 additional visit sessions over allocated base) a upgraded hosting instance and options will be quoted for this higher usage depending on visitor frequency.  Additional billing will occur when a minimum of 50,000 additions sessions occurs monthly and the additional rate for this block of 50,000 visits is $50.00.

Content Ownership

COMPANY will maintain branding within the digital edition platform, to display the CLIENT publisher’s name or magazine name as publisher of all content.  COMPANY will not and does not imply ownership in any way the content it designs and publishes online for CLIENT. VERTIQUL bug is only frontend visual identification of the platform and may be combined with the graphic designer identification.  Client owns and controls the sub domain or allocated domain name and is responsible for domain renewal. Design and media enhancements provided as value added enhancements for content on the editions including professional audio or images will be created and delivered for CLIENT ownership and the COMPANY or 3rd party professionals hired to produce this work may only use any public aspects as work participation examples. Platform presentation is a proprietary fully hosted service solution that is maintained based on active and paid annual service fee.  


In view of the fact that the COMPANY’s platform and services will bring CLIENT and COMPANY into close contact with many confidential service structure features not readily available to the public, and plans for future developments, CLIENT agrees to keep functional elements and strategies private, and further agrees not to disclose any such matters to anyone outside of COMPANY throughout the term of this agreement.  COMPANY also agrees not to share any confidential plans or strategy of the publisher CLIENT organization.  

Beta Platform Services

As a beta solution platform, CLIENT acknowledges and is agreeable to ongoing platform enhancements which may result in presentation errors, and require modifications and maintenance.  The service is provided as-is per CLIENT instance with no additional promised functions or programming. Requests for viewability or usability concerns will be reviewed and responded to or adjusted when reasonable accommodation can be performed for improved performance. A client review conference call will be scheduled for any issue where technical considerations modify the delivery and presentation of the digital issue.

The web browser based page design in HTML, is not configured to be framed or alternatively presented in any other other digital frame or medium, than the current and most recent versions of popular (15%+ market share) desktop, and mobile browsers. CLIENT agrees to utilize the platform as-is, with no specific guarantee of merchantability, for any specific purpose unless otherwise specified in the client proposal agreement, or addendums including paid enhancements to the presentation.  The annual maintenance and service fee also includes ongoing adjustments for optimization to the latest issue published. If any adjustments for any reason are needed for older archive editions including modifications due to web standards or browser compatibility updates, a service fee will be quoted for specific requested work unless platform wide adjustments are accepted and applied to CLIENT instance.

Optional accessibility features and overlay enhancement capabilities are intended to maximize existing design structure with the intent to improve user experience. Improvements are not provided as a guarantee to meet any specific standards. Guidance & recommendations for compatibility vary by location or access device. Button style contrast and links are global adjust elements.

The designers working on each digital issue are following proper guidelines for presentation of the published content to confirm modern browser based visitors are able to easily access and view content on desktop, tablet, and mobile web browser devices.  The solution deploys other innovative and modern code measures to maximize display aesthetics over any functional performance specification or web standard.  Additional services are offered to enhance accessibility and functional capabilities of those solutions and are performed to maximize utility and even testing performance scores for accessibility but require project quotes for additional modifications or to meet a specific standard.


All content elements are manually designed by up to a dozen design team members working concurrently on each issue from our California based design team.  No elements are automated and each issue delivered to client has passed internal quality assurance.  We continue to build our quality test workflow to catch presentation defects in an effort to maintain the highest digital publication quality of any custom design digital publication.

Reporting & Analytics

Reporting metrics are installed for Google analytics shared to CLIENT.  CLIENT may customize their ongoing reports or goals alerts as well directly access their analytics anytime and schedule automate reports from Google analytics.  Additional 3rd party tool scripts may be added and tested for compatibility upon CLIENT request anytime.

Privacy of End User Data

Privacy policy links are included in all platform setups and shall directly link to the publisher’s stated privacy policy.

The COMPANY (Both the Trademark named VERTIQUL and parent company Advontemedia Incorporated does not sell, rent or re-market based on any CLIENT platform data collection. Each CLIENT Google analytics collection uses a separate Analytics property for each platform instance.

The COMPANY does not access, download, or retain any CLIENT subscriber details unless performed as part of an approved subscriber upload or migration project to a 3rd party delivery platform.  All file data is then deleted permanently from local workstations, AWS buckets, and Google cloud drives after project completion.


To the extent allowable under applicable law, CLIENT agrees to indemnify and hold harmless COMPANY, from and against, any loss or expense (including reasonable attorney’s fees and/or costs) as the result of any claim, suit, or proceeding made or brought against the COMPANY based upon, or relating to, any work that COMPANY prepared for CLIENT and that was approved by CLIENT or that was based on materials, statements, ideas, or instructions from CLIENT, with the exception of any claims based on damages alleged to have been caused by the intentional conduct or gross negligence of COMPANY.

Deadlines and Production Workflow

CLIENT will provide assets in accordance with a per issue production schedule.  COMPANY will accommodate any late materials as soon as possible and adjust publication completion date accordingly. If CLIENT requests multiple asset submissions or changes during the scheduled production days or a rush to maintain a fixed due date, a rush order fee will be applied if changes are material to the production deliverable. 

Return of Materials

The parties agree to return to each other, or to destroy, upon written request of the other party, any and all Confidential Information received pursuant to this Agreement, together with all copies that may have been made, promptly upon request of the other party or, if not requested earlier, upon completion of the Transaction or termination of this Agreement. Upon destruction of Confidential Information, or any copies thereof, the party accomplishing such destruction shall certify in writing to the other party that such destruction has occurred.  

This services agreement shall be governed by the law of the State of California without regard to its conflicts of law principles.

Service Usage and Files Submission

Continued use of the service and submission of production assets confirms acceptance of the service terms by CLIENT and additional CLIENT employees and 3rd party contract representatives.  These terms may be modified by COMPANY as service options, pricing and technical aspects change. 


— VERTIQUL by Advontemedia Inc. —