Published Periodic Communications Are Your Organization's Superpower & Defines Your Legacy And Audience Engagement Necessary In This Moment

Why VERTIQUL is Essential for Higher Education Alumni Publications in Today's Environment

For higher education communications professionals overseeing alumni publications, navigating the current landscape presents unique challenges, particularly amidst government and policy actions impacting universities and initiatives that elevate community & fairness. VERTIQUL's premium digital edition platform offers a strategic solution, providing significant advantages over traditional print delivery and old flipping page digital methods, especially important during these critical times to reach audiences. Audiences depend on this communication to guide their support not only financially, but also through advocacy and direct actions. Today’s audiences demand a premium digital experience. Modern magazines, reports, and publications must meet this expectation.

This perfect format of timely digital storytelling, news, and messaging delivery makes the organization's communications and people producing your content the most valuable university asset!

1. Addressing Unprecedented Cost Pressures and Logistical Hurdles

Protect Against Print Cost Escalation

  • Cost Savings Beyond Print: Eliminate the escalating costs associated with paper, printing, and the complex logistics of physical distribution. Tariffs and supply shortages for paper and printing materials further exacerbate these costs for institutions. VERTIQUL bypasses these entirely, offering immediate and significant budget relief and protection against escalating cost threats.
  • Mitigating Mailing Costs and Physical Distribution: Traditional print faces unpredictable delays with pressure on the postal service and mailing cost increases. As Americans increasingly regard their physical mailboxes as cluttered junk mail repositories and not the trusted source for valued periodicals or essential information, VERTIQUL places your published materials directly on the devices they hold and use everywhere.
  • Focusing Resources Strategically: By freeing up budgets currently allocated to printing and mailing, colleges and universities can reallocate those funds towards defending vital programs, increasing frequency of editions, and supporting students & mission-critical initiatives.

2. Leveraging Publications as a Powerful Voice and Advocacy Tool

Activate Advocacy and Alumni Power Now

  • Countering External Threats: In an environment where political & government actions threaten university autonomy and initiatives, a strong, clear voice is paramount. Alumni publications serve as a critical channel to communicate the institution's values, mission, and the importance of academic freedom.
  • Mobilizing Alumni Engagement: Alumni are a powerful force for advocacy and philanthropy. VERTIQUL's modern, engaging format ensures these publications are seen and read, fostering deeper connection and motivating alumni to act in support of their alma mater.
  • Showcasing Institutional Principles: Presidents and deans can utilize VERTIQUL to share their messages directly, transparently, and effectively, demonstrating their commitment to the university's core principles amidst external pressures.
  • Reaching a Broader, More Engaged Audience: VERTIQUL provides a seamless, multi-platform reading experience, ensuring the publication's message reaches a wider audience, including younger alumni accustomed to digital-first interactions.

3. VERTIQUL: Key Advantages Over Other Digital Edition Tools

VERTIQUL distinguishes itself from other digital edition tools, particularly DIY platforms and traditional flip-page software, through several key advantages:

Full-Service Production

  • Done-for-You Approach: Unlike DIY platforms that require publishers to handle the conversion process, VERTIQUL's designers convert InDesign and PDF files into responsive HTML5 format guided by your original art style and layout.
  • Integrated Enhancements: VERTIQUL's team can add interactive elements like videos and other rich media directly into the digital edition during the conversion process.
  • Accessibility Services: VERTIQUL provides services to ensure publications are ADA and WCAG 2.2 compliant.

Superior Reader Experience

  • Seamless Vertical Scrolling: Unlike clunky flipbooks or single-post blog formats, VERTIQUL delivers a smooth, continuous vertical scroll. Readers no longer have to flip pages or pinch-and-zoom on mobile. Instead, they enjoy an uninterrupted, magazine-style flow that keeps them engaged across multiple stories on any device.
  • Mobile-First Responsive Design: Digital editions are optimized for seamless viewing across all devices, including smartphones and tablets, without requiring app downloads or software installations.
  • Intuitive Navigation: Quick links to publications overview, each edition cover entry, tables of contents, and individual section links allow readers to easily browse, navigate, and share the publication.

Rich Engagement Through Video & Interactive Content

  • Multimedia Integration: Incorporate video messages from university leadership, faculty interviews, animated infographics, and interactive campus tours to create a more compelling and immersive reading experience.
  • Active Audience Participation: Add embedded forms and surveys for feedback, event RSVPs, or alumni updates, thus transforming the publication into a robust communication and feedback channel.
  • Seamless Digital Connections: Direct readers to relevant online resources, donor pages, registration forms, class notes, or key institutional sites via integrated hyperlinks and calls to action not possible in print.
  • Trackable Engagement: Know not only how many people read your publication through robust analytics (or your existing analytics platform code for consistency) but also how they interact with every section, including interactive features that provide actionable insights for audience relations and leadership teams.

Publisher ROI and Control

  • Cost-Effective Solution: While other older replica options may seem cheaper initially, VERTIQUL's ability to drive increased engagement and richer connections can lead to a greater return on investment for higher education institutions, meeting the expectations of modern audiences with content that forever becomes a legacy asset for the institution.
  • Publisher-Owned Content and Branding: Publishers maintain full ownership of their content and can brand the digital editions to their specific subdomains and edit or adjust content anytime it’s needed.
  • Immersive "Out of the Email Inbox" Experience on Your Domain: Using publication cover graphics in your email distribution to "Read this Issue Now on Any Device" without the need for apps or downloads takes your audiences to your domain to see all the magazine, viewbook, report, or newsletter edition content—dramatically increasing engagement beyond just the few seconds or single article read typically allocated when reading content inside the email inbox.

Time for Action to Ensure Your Communications Power Remains Relevant

VERTIQUL is a true full-service partner for the modern college & university. The platform and service not only handles the technical complexities of digital edition production and optimization, but also empowers your team to deliver an engaging, accessible, and interactive experience for every edition. With VERTIQUL, higher education publishers gain the flexibility, insights, and control needed to deliver standout communications that meaningfully connect with alumni, all while protecting brand integrity and institutional priorities in an ever-evolving digital landscape.