Digital Editions Publisher Survey Responses

Fall Survey 2019 by VERTIQUL

Thank you for participating in our informal survey about publisher digital edition perspective and satisfaction.  Responses below have been edited to remove any personally identifiable data.

Answer Categories with Reply Counts per Option Below
What kind of digital editions are you using?
iOS / Android App
2
Other Method
2
Page-Flip Only
10
Page-Flip, iOS / Android App
2
Page-Flip, iOS / Android App, Custom Apps, Responsive Web Editions
2
Page-Flip, Other Method
2
Page-Flip, Responsive Web Editions
3
Page-Flip, Responsive Web Editions, Other Method
1
Responsive Web Editions
1
How does your digital edition complement your print magazine?
Audience expansion
3
Convenience to readers
7
Convenience to readers, Audience expansion
7
Convenience to readers, Interactivity added to stories, Audience expansion
1
Incremental ad sales, Convenience to readers, Interactivity added to stories
1
Incremental ad sales, Convenience to readers, Interactivity added to stories, Audience expansion
2
Incremental ad sales, Convenience to readers, Interactivity added to stories, Audience expansion, Paid circulation
1
Other
2
Paid circulation, Other
1
Describe Other
From question above
no reply
21
not sure
1
Replaces lost paid print circ.
1
Value added bonus
1
VR experimentation online webinars
1
Most important aspect(s) of your digital magazine strategy?
Audience growth, Digital enhancement/alternative to print
3
Audience growth, Service to readers
2
Audience growth, Service to readers, Paid circulation, Digital enhancement/alternative to print
1
Digital enhancement/alternative to print
1
Paid circulation, Branding
1
Revenue growth, Audience growth, Digital enhancement/alternative to print
1
Revenue growth, Audience growth, Service to readers, Digital enhancement/alternative to print, Branding
2
Revenue growth, Audience growth, Service to readers, Paid circulation, Digital enhancement/alternative to print, Production time required
1
Revenue growth, Audience growth, Service to readers, Paid circulation, Digital enhancement/alternative to print, Production time required, Branding
2
Service to readers
4
Service to readers, Branding
1
Service to readers, Digital enhancement/alternative to print
6
Next, considering your current tool, please use range:
1 = Needs Improvement to 5 = Excellent
Publisher Digital Edition Satisfaction Survey Results
*Data for above table image listed below
Design Quality of Digital Edition:
Reading Experience Desktop:
Reading Experience Mobile:
Value/Enhancement to Advertisers:
Overall Elevation of our Digital Brand:
On Scale 1 – 5 for SATISFACTION OF
SAT-DESIGN
Respondents
1
2
2
2
3
7
4
8
5
6
SAT-DESKTOP
Respondents
1
3
2
1
3
9
4
6
5
6
SAT-MOBILE
Respondents
1
3
2
1
3
11
4
6
5
4
SAT-ADVERTISER
Respondents
1
2
2
2
3
8
4
7
5
6
SAT-OVRL-BRAND
Respondents
1
5
2
1
3
8
4
5
5
6
Looking forward, what aspects of your digital edition program do you want to improve?
Individual replies:
  • Increase readership and value to advertisers
  • Ability for flip book and app available for reader. Qualified Subscription database. Ease of digital advertising integration from online to app and print to online.
  • audience engagement.; more revenue
  • Currently on [a print-replica flip] platform – would like increased ability for interactivity within articles.
  • I want to know how to monetize
  • I would love to see a better transition between print and online
  • Improved design and ease of access.
  • Interactivity.
  • Monetizing both advertising and readership.
  • Our biggest problem is a lack of qualified sales staff. Because of our rural area, our applicants are limited.
  • reading experience, addition of video to enhance advertiser value, increase global reach
  • Revenue generation
  • The overall design is currently flat, and not dynamic enough. Our designers are working on the problem now.
  • Upgrade to paid digital circulation. Leverage apps & web to integrate the magazine into the reader experience.
  • upgrade to responsive mobile editions, improve user experience. The digital replica flipbooks have been relatively inexpensive to publishers but in my opinion have turned readers off to digital due to the poor mobile experience
  • We’re still trying to figure it out. Seems the tech evolves faster than we can implement it.
  • You guys are great, just need more eyes balls
no reply to this question:
8 respondents
Thank you for participating!
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