Answer Categories with Reply Counts per Option Below
What kind of digital editions are you using?
Page-Flip, iOS / Android App
2
Page-Flip, iOS / Android App, Custom Apps, Responsive Web Editions
2
Page-Flip, Other Method
2
Page-Flip, Responsive Web Editions
3
Page-Flip, Responsive Web Editions, Other Method
1
Responsive Web Editions
1
How does your digital edition complement your print magazine?
Convenience to readers, Audience expansion
7
Convenience to readers, Interactivity added to stories, Audience expansion
1
Incremental ad sales, Convenience to readers, Interactivity added to stories
1
Incremental ad sales, Convenience to readers, Interactivity added to stories, Audience expansion
2
Incremental ad sales, Convenience to readers, Interactivity added to stories, Audience expansion, Paid circulation
1
Paid circulation, Other
1
Describe Other
From question above
Replaces lost paid print circ.
1
VR experimentation online webinars
1
Most important aspect(s) of your digital magazine strategy?
Audience growth, Digital enhancement/alternative to print
3
Audience growth, Service to readers
2
Audience growth, Service to readers, Paid circulation, Digital enhancement/alternative to print
1
Digital enhancement/alternative to print
1
Paid circulation, Branding
1
Revenue growth, Audience growth, Digital enhancement/alternative to print
1
Revenue growth, Audience growth, Service to readers, Digital enhancement/alternative to print, Branding
2
Revenue growth, Audience growth, Service to readers, Paid circulation, Digital enhancement/alternative to print, Production time required
1
Revenue growth, Audience growth, Service to readers, Paid circulation, Digital enhancement/alternative to print, Production time required, Branding
2
Service to readers, Branding
1
Service to readers, Digital enhancement/alternative to print
6
Next, considering your current tool, please use range:
1 = Needs Improvement to 5 = Excellent